TY  - BOOK
AU  - Fitchett,James
AU  - Davies,Andrea
ED  - Sage eBooks
TI  - Consumer research methods
T2  - SAGE benchmarks in social research methods
SN  - 9781446286401 (ebook) :
AV  - HF5415.32 
U1  - 658.8340721 23
PY  - 2013///
CY  - Los Angeles
PB  - SAGE
KW  - Consumers
KW  - Research
KW  - Methodology
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Specialized
N2  - This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/consumer-research-methods
ER  -