Rudman, Laurie A. <br/><br/>
Implicit measures for social and personality psychology  [electronic resource] / 
Laurie A. Rudman. 
 - Los Angeles, [Calif.] ;  London :  SAGE,  2011. 
 - 1 online resource (89 p.) :  ill. 
 - The SAGE library of methods in social and personality psychology .
 - SAGE library of methods in social and personality psychology. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Focused on two primary assessment tools - evaluative priming and the Implicit Association Test - this volume is designed for serious practitioners and beginning researchers alike. It provides an overview of each measure, describing its theoretical underpinnings and construct validity. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781473914797 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology--Research--Methodology.<br/>Personality--Research--Methodology.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HM1019  / .R83 2011 
<br/><br/><label>Dewey Class. No.: </label>302