TY - BOOK AU - Rudman,Laurie A. ED - Sage eBooks TI - Implicit measures for social and personality psychology T2 - The SAGE library of methods in social and personality psychology SN - 9781473914797 (ebook) : AV - HM1019 .R83 2011 U1 - 302 23 PY - 2011/// CY - Los Angeles, [Calif.], London PB - SAGE KW - Social psychology KW - Research KW - Methodology KW - Personality KW - Electronic books KW - local N1 - Includes bibliographical references and index; Specialized N2 - Focused on two primary assessment tools - evaluative priming and the Implicit Association Test - this volume is designed for serious practitioners and beginning researchers alike. It provides an overview of each measure, describing its theoretical underpinnings and construct validity UR - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/implicit-measures-for-social-and-personality-psychology ER -