Tag, Nancy R. <br/><br/>
Ad critique  how to deconstruct ads in order to build better advertising /  [electronic resource] : 
Nancy R. Tag. 
 - Los Angeles :  SAGE,  c2012. 
 - 1 online resource (xiv, 199 p.) :  ill. 
<br/><br/> 'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and embolden them to say something constructive and worthwhile. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781483387352 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Evaluation.<br/>Criticism.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5823  / .T155 2012 
<br/><br/><label>Dewey Class. No.: </label>659.1