01465cam a2200349 a 4500 EDZ0000988991 StDuBDS 20161031105300.0 m||||||||d|||||||| cr ||||||||||| 141202s2012 caua fo| 000|0|eng|d 9781483387352 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library HF5823 .T155 2012 659.1 23 Tag, Nancy R. Ad critique [electronic resource] : how to deconstruct ads in order to build better advertising / Nancy R. Tag. Los Angeles : SAGE, c2012. 1 online resource (xiv, 199 p.) : ill. 'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and embolden them to say something constructive and worthwhile. Specialized. Description based on print version record. Advertising. Advertising Evaluation. Criticism. Electronic books. local Sage eBooks Print version : 9781412980531 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/ad-critique lcc EBOOKS 483399 483399