how to deconstruct ads in order to build better advertising Tag, Nancy R. creator Sage eBooks text Electronic books. cau Los Angeles SAGE c2012 2012 monographic eng

electronic resource

1 online resource (xiv, 199 p.) : ill. 'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and embolden them to say something constructive and worthwhile. Specialized. specialized Nancy R. Tag. Advertising Advertising Evaluation Criticism HF5823 .T155 2012 659.1 9781483387352 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/ad-critique http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/ad-critique StDuBDS 141202 20161031105300.0 EDZ0000988991 eng