TY  - BOOK
AU  - Tag,Nancy R.
ED  - Sage eBooks
TI  - Ad critique: how to deconstruct ads in order to build better advertising 
SN  - 9781483387352 (ebook) :
AV  - HF5823 .T155 2012
U1  - 659.1 23
PY  - 2012///
CY  - Los Angeles
PB  - SAGE
KW  - Advertising
KW  - Evaluation
KW  - Criticism
KW  - Electronic books
KW  - local
N1  - Specialized
N2  - 'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and embolden them to say something constructive and worthwhile
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/ad-critique
ER  -