01465cam a2200349 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152049002600182050002300208082001400231100001800245245011900263260003300382300004400415520033400459521001700793588004700810650001700857650002900874650001500903655002900918710001600947776003500963856008200998942001601080999001901096EDZ0000988991StDuBDS20161031105300.0m||||||||d||||||||cr |||||||||||141202s2012    caua   fo|    000|0|eng|d  a9781483387352 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn  aAlfaisal Main Library 0aHF5823b.T155 201204a659.12231 aTag, Nancy R.10aAd critiqueh[electronic resource] :bhow to deconstruct ads in order to build better advertising /cNancy R. Tag.  aLos Angeles :bSAGE,cc2012.  a1 online resource (xiv, 199 p.) :bill.8 a'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and embolden them to say something constructive and worthwhile.  aSpecialized.  aDescription based on print version record. 0aAdvertising. 0aAdvertisingxEvaluation. 0aCriticism. 7aElectronic books.2local2 aSage eBooks08iPrint version :z978141298053140uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/ad-critique  2lcccEBOOKS  c483399d483399