Brennan, Ross,  1957- <br/><br/>
Business-to-business marketing / 
Ross Brennan & Louise Canning & Raymond McDowell. 
 - 2nd edition. 
 - 1 online resource (xxi, 386 pages) :  illustrations. 
 - Advanced marketing series .
 - Advanced marketing series. .
<br/><br/> Previous edition: 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446276518 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Industrial marketing--Case studies.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1263 
<br/><br/><label>Dewey Class. No.: </label>658.804