01783cam a2200469 i 4500 EDZ0001248679 StDuBDS 20161031105301.0 m||||||||d|||||||| cr ||||||||||| 100803s2013 caua fob 001|0|eng|d 9781446276518 (ebook) : No price StDuBDS eng StDuBDS rda pn Alfaisal Main Library HF5415.1263 658.804 23 Brennan, Ross, 1957- author. Business-to-business marketing / Ross Brennan & Louise Canning & Raymond McDowell. 2nd edition. Los Angeles : SAGE, 2013. 1 online resource (xxi, 386 pages) : illustrations. text rdacontent still image rdacontent computer rdamedia online resource rdacarrier Advanced marketing series Previous edition: 2007. Includes bibliographical references and index. This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. Specialized. Description based on print version record. Industrial marketing. Industrial marketing Case studies. Electronic books. local Canning, Louise, author. McDowell, Raymond, author. Sage eBooks Print version : 9781849201568 Advanced marketing series. http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/business-to-business-marketing lcc EBOOKS 483449 483449