TY  - BOOK
AU  - Brennan,Ross
AU  - Canning,Louise
AU  - McDowell,Raymond
ED  - Sage eBooks
TI  - Business-to-business marketing
T2  - Advanced marketing series
SN  - 9781446276518 (ebook) :
AV  - HF5415.1263 
U1  - 658.804 23
PY  - 2013///
CY  - Los Angeles
PB  - SAGE
KW  - Industrial marketing
KW  - Case studies
KW  - Electronic books
KW  - local
N1  - Previous edition: 2007; Includes bibliographical references and index; Specialized
N2  - This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/business-to-business-marketing
ER  -