Chattopadhya, Rohitashya, 1975-

Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay. - 1 online resource : illustrations

Includes bibliographical references and index.

Chattopadhyay presents the findings of an ethnographic study on television commercial production in India.

Specialized.

9789351507796 (ebook) : No price


Television advertising--India.


Electronic books.

HF6146.T42

659.1430954