TY  - BOOK
AU  - Chattopadhya,Rohitashya
ED  - Sage eBooks
TI  - Understanding India: cultural influences on Indian television commercials 
SN  - 9789351507796 (ebook) :
AV  - HF6146.T42 
U1  - 659.1430954 23
PY  - 2016///
CY  - New Delhi
PB  - SAGE
KW  - Television advertising
KW  - India
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Chattopadhyay presents the findings of an ethnographic study on television commercial production in India
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/Books/understanding-india
ER  -