01474cam a2200385 i 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003500152049002600187050001500213082002000228100004600248245010900294264003000403300003900433336002100472336002800493337002300521338003200544504005100576520011100627521001700738588009300755650003500848655002900883710001600912776003500928856009000963942001601053999001901069EDZ0001316222StDuBDS20161031105305.0m||||||||d||||||||cr |||||||||||160107s2016    caua   fob    001|0|eng|d  a9789351507796 (ebook) :cNo price  aStDuBDSbengcStDuBDSerdaepn  aAlfaisal Main Library 4aHF6146.T4204a659.14309542231 aChattopadhya, Rohitashya,d1975-eauthor.10aUnderstanding India :bcultural influences on Indian television commercials /cRohitashya Chattopadhyay. 1aNew Delhi :bSAGE,c2016.  a1 online resource :billustrations  atext2rdacontent  astill image2rdacontent  acomputer2rdamedia  aonline resource2rdacarrier  aIncludes bibliographical references and index.8 aChattopadhyay presents the findings of an ethnographic study on television commercial production in India.  aSpecialized.  aDescription based on online resource; title from home page (viewed on January 22, 2016). 0aTelevision advertisingzIndia. 7aElectronic books.2local2 aSage eBooks08iPrint version :z978813211392840uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/Books/understanding-india  2lcccEBOOKS  c483589d483589