01115cam a2200289 a 450000100090000000300070000900500170001600800410003301000170007402000180009104000270010905000230013610000170015924500840017625000120026026000120027226400410028430000210032533600260034633700280037233800270040050400660042750502610049365000240075465500240077870000230080215811706US-DLC20180522133440.0090710s2010 nyu b 001 0 eng  a 2009027814 a9780385528757 aDLCcDLCdDLCdAUbeng00aBF637.C4bH43 20101 aHeath, Chip.10aSwitch :bhow to change things when change is hard /cChip Heath and Dan Heath. a1st ed. c©2010. aNew York :bBroadway Books,c©2010. a305 p. ;c22 cm. 2rdacontentatextbtxt 2rdamediaaunmediatedbn 2rdacarrieravolumebnc aIncludes bibliographical references (p. [267]-292) and index.0 aThree surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going. 0aChange (Psychology) 02localaPrint books.1 aHeath, Dan,d1973-