<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Switch</title>
    <subTitle>how to change things when change is hard</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Heath, Chip.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Heath, Dan</namePart>
    <namePart type="date">1973-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <genre authority="local">Print books.</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <dateIssued>©2010</dateIssued>
    <dateIssued encoding="marc">2010</dateIssued>
    <edition>1st ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>305 p. ; 22 cm.</extent>
  </physicalDescription>
  <tableOfContents>Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.</tableOfContents>
  <note type="statement of responsibility">Chip Heath and Dan Heath.</note>
  <note>Includes bibliographical references (p. [267]-292) and index.</note>
  <subject authority="lcsh">
    <topic>Change (Psychology)</topic>
  </subject>
  <classification authority="lcc">BF637.C4 H43 2010</classification>
  <identifier type="isbn">9780385528757</identifier>
  <identifier type="lccn">2009027814</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">DLC</recordContentSource>
    <recordCreationDate encoding="marc">090710</recordCreationDate>
    <recordChangeDate encoding="iso8601">20180522133440.0</recordChangeDate>
    <recordIdentifier source="US-DLC">15811706</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
