TY  - BOOK
AU  - Morgan,Gareth
TI  - Imaginization: the art of creative management 
AV  - HD38 .M612 1993
PY  - 1993///]
CY  - Newbury Park, Calif.
PB  - Sage Publications
KW  - Industrial management
KW  - Organizational behavior
KW  - Organizational change
KW  - Organizational innovation
KW  - Organization and Administration
KW  - Creativeness
KW  - United States
KW  - Organizational Change
KW  - Business
KW  - Management
KW  - local
KW  - Print books
N1  - Includes bibliographical references (pages 329-337) and index
N2  - "Imaginization: An invitation to a new way of thinking about organization and management." "Imaginization is a way of thinking. It's a way of organizing. It's a key managerial skill. It provides a way of helping people understand and develop their creative potential. It offers a means of finding innovative solutions to difficult problems." "As we leave the age of organized organizations and enter a world of more free-flowing forms, managers are required to rethink their roles and find fresh means of dealing with new challenges. In this book, Gareth Morgan shows how. He doesn't hammer the reader with a simplistic "cure all" technique or recipe. Rather, he invites us to explore and mobilize a capacity that we all possess. Every chapter demonstrates the approach in practice, encouraging us to "trust ourselves" in finding imaginative ways of dealing with the problems we face." "Imaginization is an amazing book: practical, deadly serious, light-hearted, accessible, powerful, and fun."--Jacket
ER  -