the 12 universal laws of power persuasion Mortensen, Kurt W. creator text bibliography Print books. nyu New York American Management Association c2004 2004 monographic eng

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ix, 240 p. ; 23 cm. Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue. Kurt W. Mortensen. Includes bibliographical references (p. 221-232) and index. Persuasion (Psychology) Influence (Psychology) Success Psychological aspects BF637.P4 M67 2004 9780814472583 2004000847 DLC 040114 20170111104357.0 13457754