TY  - BOOK
AU  - Mortensen,Kurt W.
TI  - Maximum influence: the 12 universal laws of power persuasion 
SN  - 9780814472583
AV  - BF637.P4 M67 2004
PY  - 2004///
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
KW  - Success
KW  - Psychological aspects
KW  - local
KW  - Print books
N1  - Includes bibliographical references (p. 221-232) and index; Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue
ER  -