03853cam a2200469 i 4500 485158 485158 945804148 US-DLC 20170207082139.0 160331t20162016nyu 000 0aeng 2016010080 9781501135910 (hardback) 1501135910 (hardback) 9781501150111 (paperback) 1501150111 (paperback) 9781501150111 (export edition) 1501150111 (export edition) 9781501135934 (ebook) DLC eng rda DLC YDX YDXCP BDX BTCTA WIM DWP ZHB VP@ CDX FM0 OCLCF NDS PUL OCLCO OCL COO OCLCO KSU UtOrBLW pcc n-us--- Alfaisal Main Library HD9992.U52 K555 2016 Knight, Philip H., 1938- author Shoe dog : a memoir by the creator of Nike / Phil Knight Memoir by the creator of Nike First Scribner hardcover edition 2016 New York : Scribner, an imprint of Simon & Schuster, Inc., [2016] 386 pages ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier "In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the companys early days as an intrepid start-up and its evolution into one of the worlds most iconic, game-changing, and profitable brands. Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nikes annual sales top $30 billion. In this age of start-ups, Knights Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, its one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir thats surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with lifes Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers - as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything."-- Knight, Philip H., 1938- Nike (Firm) Businesspeople United States Biography Sporting goods industry United States History Print books. local 4 Online version: Knight, Philip H., 1938- Shoe dog. New York : Scribner, 2016 9781501135934 (DLC) 2016015649 (OCoLC)945804384 lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2017-02-07 0 HD9992.U52 K555 2016 AU0000000008707 2017-02-07 00:00:00 210.00 2017-02-07 BOOKS