01635cam a2200337 i 4500 485562 485562 18813531 US-DLC 20170307100608.0 151009s2016 nyu b 001 0 eng 2015037126 9780231175449 (cloth : alk. paper) 9780231541657 (e-book) DLC eng DLC rda DLC pcc Alfaisal Main Library HD45 .R6335 2016 Rogers, David L., 1970- author. The digital transformation playbook : rethink your business for the digital age / David L. Rogers. 2016. New York : Columbia Business School Pub., [2016] xi, 278 pages : 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models. Technological innovations Management. Information technology Management. New products. Strategic planning. local 4 Print books. lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2017-03-07 0 HD45 .R6335 2016 AU0000000009125 2017-03-07 00:00:00 215.00 2017-03-07 BOOKS