Sherman, Len,  1956- <br/><br/>
If you're in a dogfight, become a cat! :  strategies for long-term growth / 
Leonard Sherman. 
 -  2016. 
 - 348 pages cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye. 
<br/><br/><label>ISBN: </label>9780231174824 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2016021876 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Industrial management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .S42995 2016