TY  - BOOK
AU  - Sherman,Len
TI  - If you're in a dogfight, become a cat!: strategies for long-term growth 
SN  - 9780231174824 (cloth : alk. paper)
AV  - HD30.28 .S42995 2016
PY  - 2016///
CY  - New York
PB  - Columbia University Press
KW  - Strategic planning
KW  - Industrial management
KW  - local
KW  - Print books
N1  - Includes bibliographical references and index; The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye
ER  -