unleashing the creative potential within us all Kelley, David 1951- creator Kelley, Tom 1955- text bibliography Print books. nyu 2013 monographic eng

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xv, 288 pages : illustrations (some color) ; 22 cm "IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers. "-- Tom Kelley and David Kelley. Includes bibliographical references (pages 261-278) and index. Creative ability in business Success in business Creative ability Success BUSINESS & ECONOMICS / Decision-Making & Problem Solving BUSINESS & ECONOMICS / Motivational BUSINESS & ECONOMICS / Careers / General HD53 .K4534 2013 9780385349369 (hardback) 2013022760 DLC 130610 20170510095720.0 17771140 eng