TY  - BOOK
AU  - Bedbury,Scott
AU  - Fenichell,Stephen
TI  - A new brand world: 8 principles for achieving brand leadership in the 21st century 
SN  - 9780142001905
AV  - HD69.B7 B36 2003
PY  - 2003///
CY  - New York
PB  - Penguin
KW  - Brand name products
KW  - New products
KW  - Management
KW  - local
KW  - Print books
N1  - Reprint. Originally published: New York : Viking, 2002; Includes index
ER  -