The why design thinking is the next competitive advantage Martin, Roger L. creator text bibliography Print books. mau Boston, Mass Harvard Business Press c2009 2009 monographic eng

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xiii, 191 p. : ill. ; 22 cm. The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker. Roger Martin. Includes bibliographical references and index. Creative ability in business Lateral thinking Creative thinking Knowledge management Management HD53 .M3644 2009 9781422177808 (hbk. : alk. paper) 2009021389 DLC 090529 20170515083142.0 15754586