Weird ideas that work : how to build a creative company /
Robert I. Sutton.
- 1st Free Press trade pbk. ed.
- New York : Free Press, 2007
- viii, 232 p. : ill. ; 22 cm.
Previously published as: Weird ideas that work : 11 1/2 practices for promoting, managing, and sustaining innovation, 2002.
Includes bibliographical references (p. 207-223) and index.
9780743227889
Creative ability in business--Management. Organizational change--Management.