The psychology of design :  creating consumer appeal / 
edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei. 
 -  2016 
 - xxi, 354 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780765647603 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2015004477 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product design.<br/>Marketing--Psychological aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>TS171  / .P79 2016