01287cam a2200337 i 4500 486509 486509 18502857 US-DLC 20170712094901.0 150223s2016 nyua b 001 0 eng 2015004477 9780765647597 (cloth : alk. paper) 9780765647603 (pbk. : alk. paper) 9781315714806 (ebook) DLC eng DLC rda DLC pcc Alfaisal Main Library TS171 .P79 2016 The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei. 2016 New York : Routledge, 2016. xxi, 354 pages : illustrations ; 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Product design. Marketing Psychological aspects. local 4 Print books. Batra, Rajeev. Seifert, Colleen M. Brei, Diann. lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2017-07-12 0 TS171 .P79 2016 AU00000000010099 2017-07-12 00:00:00 355.00 2017-07-12 BOOKS