TY  - BOOK
AU  - Batra,Rajeev
AU  - Seifert,Colleen M.
AU  - Brei,Diann
TI  - The psychology of design: creating consumer appeal 
AV  - TS171 .P79 2016
PY  - 2016///
CY  - New York
PB  - Routledge
KW  - Product design
KW  - Marketing
KW  - Psychological aspects
KW  - local
KW  - Print books
N1  - Includes bibliographical references and index
ER  -