Ind, Nicholas, <br/><br/>
Brand desire :  how to create consumer involvement and inspiration / 
by Nicholas Ind & Oriol Iglesias. 
 -  2016 
 - 183 pages cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781472925350 (hardback) 
<br/><br/><label>LCCN: </label>2016022108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Branding (Marketing)<br/>Customer relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / I5257 2016