TY  - BOOK
AU  - Ind,Nicholas
AU  - Iglesias,Oriol
TI  - Brand desire: how to create consumer involvement and inspiration 
SN  - 9781472925350 (hardback)
AV  - HD69.B7 I5257 2016
PY  - 2016///
CY  - London, New York, NY
PB  - Bloomsbury Information
KW  - Product management
KW  - Branding (Marketing)
KW  - Customer relations
KW  - local
KW  - Print books
N1  - Includes bibliographical references and index
ER  -