TY  - BOOK
AU  - Drucker,Peter F.
TI  - The theory of the business
T2  - Harvard business review classics
SN  - 9781633692527
AV  - HD58.7 D775 2017
PY  - 2017///]
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Corporate culture
KW  - Strategic planning
KW  - local
KW  - Print books
N1  - "Originally published in Harvard Business Review in June 2004 "--Title page verso
N2  - Peter F. Drucker argues that what underlies the current malaise of so many large and successful organizations worldwide is that their theory of the business no longer works. The story is a familiar one: a company that was a superstar only yesterday finds itself stagnating and frustrated, in trouble and, often, in a seemingly unmanageable crisis. The root cause of nearly every one of these crises is not that things are being done poorly. It is not even that the wrong things are being done. Indeed, in most cases, the right things are being done--but fruitlessly. What accounts for this apparent paradox? The assumptions on which the organization has been built and is being run no longer fit reality. These are the assumptions that shape any organization's behavior, dictate its decisions about what to do and what not to do, and define what an organization considers meaningful results. These assumptions are what Drucker calls a company's theory of the business.--
ER  -