02900cam a2200505 i 4500 486975 486975 19265188 US-DLC 20171106100359.0 160908t20162016nyua b 001 0 eng d 2016287170 1476759693 (hardcover) 9781476759692 (hardcover) 9781476759753 (ebook) (OCoLC)ocn928481033 YDXCP eng YDXCP rda BTCTA BDX OCLCQ ZQP OQX IK2 CGP IK2 ON8 ILC WVU JQM VP@ BUR INR GZT OCLCF DSC YDX DLC lccopycat Alfaisal Main Library HM1176 .B47 2016 Berger, Jonah, author. Invisible influence : the hidden forces that shape behavior / Jonah Berger. First Simon & Schuster hardcover edition. 2016 New York : Simon & Schuster, 2016. vi, 264 pages : illustrations ; 22 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped. Includes bibliographical references and index. Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: Putting social influence to work. Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. Social influence. Influence (Psychology) Behavior modification. Social choice. Behavior modification. fast Influence (Psychology) fast Social choice. fast Social influence. fast local 4 Print books. Sample text lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2017-11-06 1 1 HM1176 .B47 2016 AU00000000010565 2023-09-27 00:00:00 2023-09-13 195.00 2017-11-06 BOOKS