the hidden forces that shape behavior Berger, Jonah creator author. text bibliography Print books. nyu 2016 2016 First Simon & Schuster hardcover edition. monographic eng

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vi, 264 pages : illustrations ; 22 cm Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: Putting social influence to work. Jonah Berger. Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped. Includes bibliographical references and index. Social influence Influence (Psychology) Behavior modification Social choice Behavior modification Influence (Psychology) Social choice Social influence HM1176 .B47 2016 9781476759692 2016287170 YDXCP 160908 20171106100359.0 19265188 eng