Smith, Ronald D., 1948- Public relations : the basics / Ron Smith. - 2014 - ix, 268 pages ; 21 cm. - The basics . ISBN: 9780415675833 (pbk : alk. paper) LCCN: 2013005178 Subjects--Topical Terms: Public relations. Index Terms--Genre/Form: Print books. LC Class. No.: HM1221 / .S769 2014