04434cam a2200433 i 4500 487138 487138 18864843 US-DLC 20171130160722.0 151119s2016 mnua b s001 0beng 2015037494 9780816693405 (hardback) 9780816693412 (paperback) DLC eng DLC rda DLC pcc n-us--- Alfaisal Main Library TS140.V37 S53 2016 Shapiro, Danielle, 1968- author. John Vassos : industrial design for modern life / Danielle Shapiro. Industrial design for modern life 2016 Minneapolis : University of Minnesota Press, [2016] xvii, 274 pages : illustrations ; 26 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Based on the author's dissertation (Ph. D.)--Department of Art History and Communications Studies at McGill University. 2005. Includes bibliographical references and index. Machine generated contents note: Contents -- Preface -- Introduction: Creating Design We Can Live With -- 1. Drawing Modernity: Advertising and Book Illustrations -- 2. Becoming an Industrial Designer -- 3. Modernizing the Home through Radio -- 4. Designed for Electricity: Vassos's Architectural Interiors -- 5. Vassos and RCA: Money, Media, and Modernism -- 6. The TRK-12: RCA's First Mass-Marketed Television Receiver -- 7. John Vassos in Postwar America -- Conclusion: The Legacy of John Vassos -- Acknowledgments -- Notes -- Index. "What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World's Fair. Vassos emigrated from Greece and arrived in the United States in 1919. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos's legacy--shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans.In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA's key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today. A founder of the Industrial Designers Society of America, he was instrumental in the development of a self-conscious industrial design profession during the late 1920s and 1930s and into the postwar period. Drawing on unpublished records and correspondence, Shapiro creates a portrait of a designer whose early artistic work in books like Phobia and Contempo critiqued the commercialization of modern life but whose later design work sought to accommodate it.Replete with rich behind-the-product stories of America's design culture in the 1930s through the 1950s, this volume also chronicles the emergence of what was to become the nation's largest media company and provides a fascinating glimpse into its early corporate culture. In our current era of watching TV on an iPod or a smartphone, Shapiro stimulates broad discussions of the meaning of technological design for mass media in daily life. "-- Vassos, John, 1898-1985. RCA Corporation History 20th century. Industrial designers United States Biography. Illustrators United States Biography. Industrial design United States History 20th century. ARCHITECTURE / History / Modern (late 19th Century to 1945). bisacsh ARCHITECTURE / Individual Architects & Firms / General. bisacsh local 4 Print books. lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2017-11-30 0 TS140.V37 S53 2016 AU00000000010715 2017-11-30 00:00:00 250.00 2017-11-30 BOOKS