TY  - BOOK
TI  - Influence & persuasion
T2  - HBR emotional intelligence series
SN  - 9781633693937
AV  - BF637.P4 I53 2017
PY  - 2017///]
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Influence (Psychology)
KW  - Persuasion (Psychology)
KW  - Work
KW  - Psychological aspects
KW  - local
KW  - Print books
N1  - Understand the four components of influence: where emotions fit in / Nick Morgan -- Harnessing the science of persuasion: back to behavioral basics / Robert Cialdini -- Three things managers should be doing every day: build trust, a team, and a network / Annie McKee -- Learning charisma: captivate and motivate / John Antonakis, Marika Fenley, and Sue Liechti -- To win people over, speak to their wants and needs: know--and empathize with--your audience / Nancy Duarte -- Storytelling that moves people: unite an idea with an emotion, an interview with Robert McKee / by Bronwyn Fryer -- The surprising persuasiveness of a sticky note: build personal connections / Kevin Hogan -- When to sell with facts and figures and when to appeal to emotions: head versus heart / Michael D. Harris
N2  - Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.--
ER  -