02594nam a2200337Ii 4500 487691 487691 971130963 US-DLC 20180218130647.0 170202t20172017nyua b 001 0 eng 9781138824164 hbk 113882416X hbk 978315740867 ebk (OCoLC)971130963 JHE eng rda JHE Alfaisal Main Library HD9993.E452 B875 2016 The business of gamification : a critical analysis / edited by Mikolaj Dymek and Peter Zackariasson 2017 New York : Routledge, Taylor & Francis Group, [2017] xxi, 229 pages : illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Routledge advances in management and business studies ; 65 Includes bibliographical references and index Introduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the gamification of project management software / Raul Ferrer Conill -- Gamification as ideological praxis : on play, games and the modding of management / Alf Rehn -- External organisational perspectives -- Game of gamification : marketing, consumer resistance and digital play / Lena Olaison and Saara L. Taalas -- Win, earn, gain : gamification in the history of retailing / Franck Cochoy and Johan Hagberg -- Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications? / Mikolaj Dymek -- Samsung nation : a gamified experience / Tracy Harwood and Tony Garry -- Play a game, save the planet! : gamification as a way to promote green consumption / Christian Fuentes -- Conceptual perspectives -- Gamification for sustainability : beyond the ludo-aesthetical approach / Per Fors and Thomas Taro Lennerfors -- Designing for the play instinct : gamification, collective voodoo and mumbo jumbo / Stephen Webley and Karen Cham -- Total gamification and the limits of our imagination / Per H. Hedberg and Mattias Svahn -- Old things : new names / Peter Zackariasson -- Index Video games industry Video games Marketing Business enterprises Technological innovations local 4 Print books. Dymek, Mikolaj, editor Zackariasson, Peter, 1972- editor lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2018-02-18 0 HD9993.E452 B875 2016 AU00000000011187 2018-02-18 00:00:00 1060.00 2018-02-18 BOOKS