TY  - BOOK
AU  - Dymek,Mikolaj
AU  - Zackariasson,Peter
TI  - The business of gamification: a critical analysis 
T2  - Routledge advances in management and business studies
SN  - 9781138824164
AV  - HD9993.E452 B875 2016
PY  - 2017///]
CY  - New York
PB  - Routledge, Taylor & Francis Group
KW  - Video games industry
KW  - Video games
KW  - Marketing
KW  - Business enterprises
KW  - Technological innovations
KW  - local
KW  - Print books
N1  - Includes bibliographical references and index; Introduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the gamification of project management software / Raul Ferrer Conill -- Gamification as ideological praxis : on play, games and the modding of management / Alf Rehn -- External organisational perspectives -- Game of gamification : marketing, consumer resistance and digital play / Lena Olaison and Saara L. Taalas -- Win, earn, gain : gamification in the history of retailing / Franck Cochoy and Johan Hagberg -- Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications? / Mikolaj Dymek -- Samsung nation : a gamified experience / Tracy Harwood and Tony Garry -- Play a game, save the planet! : gamification as a way to promote green consumption / Christian Fuentes -- Conceptual perspectives -- Gamification for sustainability : beyond the ludo-aesthetical approach / Per Fors and Thomas Taro Lennerfors -- Designing for the play instinct : gamification, collective voodoo and mumbo jumbo / Stephen Webley and Karen Cham -- Total gamification and the limits of our imagination / Per H. Hedberg and Mattias Svahn -- Old things : new names / Peter Zackariasson -- Index
ER  -