02802nam a2200385Ii 4500999001900000001001000019003000700029005001700036008004100053020002300094020002000117020002200137035002100159040002300180049002600203050002700229245010600256260000900362264005900371300004500430336002600475337002800501338002700529490006400556504005000620505139400670650002502064650002702089650005202116655002702168700002802195700004002223942001502263952013802278  c487691d487691971130963US-DLC20180218130647.0170202t20172017nyua     b    001 0 eng    a9781138824164qhbk  z113882416Xqhbk  z978315740867qebk  a(OCoLC)971130963  aJHEbengerdacJHE  aAlfaisal Main Library00aHD9993.E452bB875 201604aThe business of gamification :ba critical analysis /cedited by Mikolaj Dymek and Peter Zackariasson  c2017 1aNew York :bRoutledge, Taylor & Francis Group,c[2017]  axxi, 229 pages :billustrations ;c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier1 aRoutledge advances in management and business studies ;v65  aIncludes bibliographical references and index0 aIntroduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the gamification of project management software / Raul Ferrer Conill -- Gamification as ideological praxis : on play, games and the modding of management / Alf Rehn -- External organisational perspectives -- Game of gamification : marketing, consumer resistance and digital play / Lena Olaison and Saara L. Taalas -- Win, earn, gain : gamification in the history of retailing / Franck Cochoy and Johan Hagberg -- Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications? / Mikolaj Dymek -- Samsung nation : a gamified experience / Tracy Harwood and Tony Garry -- Play a game, save the planet! : gamification as a way to promote green consumption / Christian Fuentes -- Conceptual perspectives -- Gamification for sustainability : beyond the ludo-aesthetical approach / Per Fors and Thomas Taro Lennerfors -- Designing for the play instinct : gamification, collective voodoo and mumbo jumbo / Stephen Webley and Karen Cham -- Total gamification and the limits of our imagination / Per H. Hedberg and Mattias Svahn -- Old things : new names / Peter Zackariasson -- Index 0aVideo games industry 0aVideo gamesxMarketing 0aBusiness enterprisesxTechnological innovations 02local94aPrint books.1 aDymek, Mikolaj,eeditor1 aZackariasson, Peter,d1972-eeditor  2lcccBOOKS  00102lcc4070aAUbAUcGENd2018-02-18l0oHD9993.E452 B875 2016pAU00000000011187r2018-02-18 00:00:00v1060.00w2018-02-18yBOOKS