Zackariasson, Peter,  1972- <br/><br/>
Video game marketing :  a student textbook / 
Peter Zackariasson and Mikolaj Dymek. 
 - 155 pages cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games. 
<br/><br/><label>ISBN: </label>9781138812277 (pbk.) 
<br/><br/><label>LCCN: </label>2016014153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Video games industry.<br/>Video games--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HD9993.E452  / Z33 2017