01743cam a22003618i 4500 487884 487884 19093629 US-DLC 20180306081249.0 160513s2017 enk b 001 0 eng 2016014153 9781138812260 (hardback) 9781138812277 (pbk.) 9781315748900 (ebook) DLC eng DLC rda pcc Alfaisal Main Library HD9993.E452 Z33 2017 Zackariasson, Peter, 1972- author. Video game marketing : a student textbook / Peter Zackariasson and Mikolaj Dymek. 1610 Abingdon, Oxon ; New York, NY : Routledge, 2017. 155 pages cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. The market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games. Video games industry. Video games Marketing. local 4 Print books. Dymek, Mikolaj, author. lcc BOOKS 0 0 lcc 0 0 AU AU GEN 2018-03-06 0 HD9993.E452 Z33 2017 AU00000000011494 2018-03-06 00:00:00 430.00 2018-03-06 BOOKS