TY  - BOOK
AU  - Zackariasson,Peter
AU  - Dymek,Mikolaj
TI  - Video game marketing: a student textbook 
AV  - HD9993.E452 Z33 2017
PY  - 2017///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Video games industry
KW  - Video games
KW  - Marketing
KW  - local
KW  - Print books
N1  - Includes bibliographical references and index; The market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games
ER  -