02915cam a2200373 i 45000010011000000030007000110050017000180080041000350200045000760200042001210350022001630400079001850420008002640500023002722450057002952460078003522460037004302460034004672640068005013000027005693360026005963370028006223380027006504900031006775000019007085050752007275200905014795500031023846500021024156500019024366500029024556550024024848300033025081002834816US-DLC20180326080022.0170918s2018    maua          001 0 eng c  a9781633694385qpaperbackqalkaline paper  z1633694380qpaperbackqalkaline paper  a(OCoLC)1002834816  aMH/DLCbengerdacHLSdDLCdBTCTAdOCLCFdYDXdOCLCOdHLSdJRZdYDXdOCLCO  apcc00aHB615b.H3387 201800aHBR's 10 must reads on entrepreneurship and startups3 aHarvard Business Review's ten must reads on entrepreneurship and startups30aOn entrepreneurship and startups30aEntrepreneurship and startups 1aBoston, Massachusetts :bHarvard Business Review Press,c[2018]  avi, 148 pages ;c21 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier1 aHBR's 10 must reads series  aIncludes index0 aHiring an entrepreneurial leader / by Timothy Butler -- How to write a great business plan / by William A. Sahlman -- Why the lean start-up changes everything / by Steve Blank -- The president of SRI Ventures on bringing Siri to life / by Norman Winarsky -- In search of the next big thing: an interview with Marc Andreessen / by Adi Ignatius -- Myths about venture capitalists / by Diane Mulcahy -- Chobani's founder on growing a start-up without outside investors / by Hamdi Ulukaya -- Network effects aren't enough / by Andrei Hagiu and Simon Rothman -- Blitzscaling": an interview with Reid Hoffman / by Tim Sullivan -- Buying your way into entrepreneurship / by Richard S. Ruback and Royce Yudkoff -- The founder's dilemma / by Noam Wasserman  aThe best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read nothing else on entrepreneurship, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success. Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, Steve Blank, and Reid Hoffman provide the insights and advice you need to: Build a business from the ground up Adopt lean startup practices like business model experimentation Be realistic about how prescient your business plan can truly be Focus on the most important part of your business: the people Connect powerfully with your audience of investors and customers - Understand where companies with the most impact are launching now--  aWorldShare provided record 0aEntrepreneurship 0aBusinesspeople 0aNew business enterprises 02localaPrint books. 0aHBR's 10 must reads (Series)