TY - BOOK AU - Carlopio,James TI - Strategy by design: a process of strategy innovation SN - 9781349382620 AV - HD30.28 .C3765 2016 PY - 2016/// CY - New York PB - Palgrave Macmillan KW - Strategic planning KW - local KW - Print books N1 - Includes bibliographical references (p. [183]-196) and index; Strategy by design: a process of strategy innovation -- The brief: begin with the end in mind -- Research: the art of seeing the different way -- Concept generation: the art (and science) of generating different views -- Prototyping: making an idea clearly visible -- Evaluation and refinement -- Delivery: output and presentation N2 - "One of the major problems facing business leaders today is how to reinvent their business to survive and excel. Yet, strategy innovations remain elusive to many, and there has yet to be a widely accepted theory on how to achieve the success of trendsetters such as Apple or Cirque du Soleil. Strategy by Design illustrates how to use many of the principles, processes, and tools of the design profession to create innovative breakthrough organizational strategies."--BOOK JACKET UR - http://www.loc.gov/catdir/enhancements/fy1102/2009025394-b.html UR - http://www.loc.gov/catdir/enhancements/fy1102/2009025394-d.html UR - http://www.loc.gov/catdir/enhancements/fy1102/2009025394-t.html ER -