From Little's law to marketing science : essays in honor of John D.C. Little / John R. Hauser and Glen L. Urban, eds. - [2015] - 1 online resource (497 pages) : illustrations, portraits Includes bibliographical references and index. ISBN: 9780262029919 (hardcover : alk. paper) 9780262331500 (e-book) Subjects--Personal Names: Little, John D. C. Subjects--Topical Terms: Marketing--Management. Index Terms--Genre/Form: Electronic books. LC Class. No.: HF5415.13 / .F76 2015eb Dewey Class. No.: 658.8