From Little's law to marketing science : essays in honor of John D.C. Little / John R. Hauser and Glen L. Urban, eds. - [2015] - 1 online resource (497 pages) : illustrations, portraits

Includes bibliographical references and index.

9780262029919 (hardcover : alk. paper) 9780262331500 (e-book)


Little, John D. C.


Marketing--Management.


Electronic books.

HF5415.13 / .F76 2015eb

658.8