Italian marketing history / guest editor, Professor Jonathan Morris. - 2015. - 1 online resource (161 pages) : illustrations, tables. - Journal of Historical Research in Marketing, Volume 7, Number 1 1755-750X ; .

Includes bibliographical references.

9781785600005 9781785600012 (e-book)


Advertising--History--Italy--20th century.


Electronic books.

HF5813.I8 / .I835 2015eb

339.4709450904