Italian marketing history / guest editor, Professor Jonathan Morris. - 2015. - 1 online resource (161 pages) : illustrations, tables. - Journal of Historical Research in Marketing, Volume 7, Number 1 1755-750X ; . Includes bibliographical references. ISBN: 9781785600005 9781785600012 (e-book) Subjects--Topical Terms: Advertising--History--Italy--20th century. Index Terms--Genre/Form: Electronic books. LC Class. No.: HF5813.I8 / .I835 2015eb Dewey Class. No.: 339.4709450904