TY - BOOK AU - Hayden,Craig ED - ebrary, Inc. TI - The rhetoric of soft power: public diplomacy in global contexts T2 - Lexington studies in political communication SN - 9780739142585 (cloth : alk. paper) AV - JZ1305 .H39 2012eb U1 - 327.2 23 PY - 2012/// KW - International relations KW - Diplomacy KW - Communication in politics KW - Electronic books KW - local N1 - Includes bibliographical references and index; Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://ezproxy.alfaisal.edu/login?url=http://site.ebrary.com/lib/alfaisal/Doc?id=10538143 ER -