TY  - BOOK
AU  - Simon,Alan R.
AU  - Shaffer,Steven L.
ED  - ScienceDirect eBooks.
TI  - Data warehousing and business intelligence for e-Commerce
T2  - Morgan Kaufman series in data management
SN  - 0585457115
AV  - HF5548.32 .S56 2001eb
PY  - 2001///
KW  - Electronic commerce
KW  - Business intelligence
KW  - Data warehousing
KW  - Industrial marketing
KW  - BUSINESS & ECONOMICS
KW  - International
KW  - Marketing
KW  - bisacsh
KW  - Multilevel
KW  - Exports & Imports
KW  - fast
KW  - Electronic books
KW  - local
N1  - Includes index; Includes bibliographical references and index; Front Cover; Data Warehousing and Business Intelligence for e-Commerce; Copyright Page; Foreword; Contents; Preface; Part I: Foundations: Concepts and Business Models; Chapter 1. Background, Terminology, Opportunity, and Challenges; Chapter 2. Business-to-Consumer Data Warehousing; Chapter 3. Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models; Chapter 4. Business-to-Business Data Warehousing; Chapter 5. e-Government and Data Warehousing; Chapter 6. Business-to-Employee Models and Data Warehousing; Part II: Building Blocks, Challenges, and Solutions
N2  - You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati
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